We are SuperFlora, founded in 2008, and one of the largest and most progressive suppliers of flowers and plants to large-scale retailers in the United Kingdom. Drawing on our craftsmanship and full passion, we work on the development of flower and plant categories for our customers, and as category captain, we drive growth. In doing so, we focus our innovations on consumer wishes. In addition to our focus on sustainability and fair trade, knowledge exchange through transparency and clear communication is central to our approach. Together with supply chain partners, we continuously work on an optimal supply chain, where quality preservation and cost efficiency are given the highest priority. SuperFlora has been a member of the Dutch Flower Group since its inception. The Dutch Flower Group is a unique family of 25 specialized trading companies, each serving its own product/market segment. Each company has its own approach and focus on the customer. While each company is managed independently, they all benefit from shared expertise. This enhances individual expertise and results in higher efficiency and service, which benefits all customers worldwide.
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