Royal FloraHolland
royalfloraholland.comRoyal FloraHolland is a cooperative that connects around 3,500 growers, both small and large, to create an international platform for the ornamental horticulture sector. Their business model focuses on facilitating trade through their platform, Floriday, which aims to optimize market prices while minimizing costs. The cooperative emphasizes collaboration among members to drive growth and efficiency, positioning itself as a key player in the global flower and plant market.
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