We are looking for a CRO Specialist who looks beyond just experiments and tests. This person understands how to optimally use a website as a whole to convince and convert visitors. He/she combines knowledge of UX, storytelling, and content structure with an analytical mindset and experience in lead generation within a B2B environment.

The ideal candidate is able to translate insights from data (e.g. GA4, heatmaps, A/B testing) into improvements in the customer journey and works closely with content, marketing, and development. Knowledge of SEO and CMS is a strong plus, so that improvements can also be implemented in practice.

Responsibilities

• Analyze user behavior and website performance (e.g. via GA4, Hotjar/Clarity, dashboards).
• Develop and execute a conversion optimization strategy focused on lead generation.
• Set up, execute, and evaluate A/B and multivariate tests.
• Advise on the optimal structure of pages (layout, copy, CTAs, storytelling).
• Ensure consistent translation of the customer journey in collaboration with content & marketing.
• Translate insights into concrete improvements to the website and landing pages.
• Monitor results and report to marketing and management.
• Identify opportunities related to SEO and contribute ideas for implementation.