What is your role?
As a Business Analyst E-commerce at Lely, you will be a vital link between business needs and technical implementation. You play a key role in optimizing and innovating the digital customer experience on our E-commerce platforms. By mapping processes, gathering requirements, and analyzing user journeys, you ensure that our digital solutions truly add value for our customers.

You will collaborate across departments from UX designers and developers to product owners and business stakeholders ensuring that our platforms support seamless customer interaction and drive commercial success. Do you thrive in dynamic, cross-functional environments and get energized by translating abstract ideas into concrete results? Then we’d love to meet you.

Your key responsibilities include:

• Collaborating with Product Owners, Developers, and Business Stakeholders to define business needs and translate them into clear, actionable requirements.
• Mapping and analyzing current and future business processes and digital user journeys.
• Creating user stories, use cases, and acceptance criteria that guide development in Agile/Scrum environments.
• Leading workshops and interviews to understand strategic business goals and user needs.
• Supporting sprint planning, backlog grooming, and ensuring alignment between business objectives and technical execution.
• Identifying opportunities for innovation and process improvement within E-commerce and digital platforms.

What is your experience?
You bring a blend of analytical thinking, digital expertise, and stakeholder management skills. You thrive in hybrid environments and are confident working both independently and collaboratively. With a strong understanding of digital customer journeys and Agile methodology, you're able to bridge the gap between business goals and technical solutions.