JOGG operates as a community-focused initiative aimed at promoting healthier lifestyles among children and young people in the Netherlands. By adopting a comprehensive approach that involves local, national, and international networks, JOGG strives to create environments that encourage healthy eating and physical activity. The organization collaborates with various sectors, including businesses, to implement its strategies. Since its inception in 2010, JOGG has been dedicated to addressing the issue of overweight and obesity among the youth by influencing policies and community practices to foster a culture of health and well-being.